Using Gamification to Collect Big Data

Gartner predicts that 80% of the gamification solutions will fail to reach its objectives due to poor design. Poor design could lead to poor data quality and no insights. Wednesday, 16 March 2016

Big data can be collected through game design and gamification to improve customer engagement and build a relationship with the company brand. The right design of gamification is very important for it to deliver the desired results and insights. Gartner predicts that 80% of the gamification solutions will fail to reach its objectives due to poor design. Poor design could lead to poor data quality and no insights. 

As with big data, visualisations and great design are really important. With this information we start to understand how and why someone behaves in a gamified context and as such it gives us insights in how that person behaves in real-life. That information is very valuable for advertisers that want to reach consumers with the right message in the right context at the right moment.


Here are 5 advantages to combining big data and gamification:

Real -time feedback. Big data provides transparent, real-time, and personalized feedback to the user. Using this data the user can receive various rewards, loyalty and social awards.

Engagement. Personalized gamification elements will increase the involvement of the end-user with the product. More interaction could lead to more sharing and thus online reach for the company. With big data, the gamification elements become more engaging and, more importantly, more fun too.

Insight. Big data will provide insights into the behaviour of users, on an aggregated level as well as an individual level. This data can be used to improve the products and services offered.

Transferable data. With big data it is important that the insights derived from the massive amounts of data are actually used. Gamification can help to turn an organization into an information-centric organization by applying game elements in the dashboards that visualize the data.

Smart data. Roman Rackwitz states that gamification can advance big data into smart data. Personalized and relevant feedback based on the choices made in the gamified context will increase the interaction and draw a user more into the big data dashboard. This will result in more involvement and interest in data-driven insights and thus better decision-making.


There are a lot of similarities between big data and gamification. One could even say that gamification is the friendly scout of big data, gathering data from literally 1000’s of potential actions that can be measured, but in a user friendly and engaging manner. The insights that come from any good gamification platform are enormous and, if visualized correctly, it can provide valuable insights to organizations as well as help to create an information-centric organization.




Mark van Rijmenam is the founder of BigData-Startups.com, the number one big data knowledge platform. Mark is a strategist who advises organizations on how to develop their big data strategies. As such, he is a well sought after speaker on this topic. He is aware of the latest trends in the world. Next to blogging on BigData-Startups, he also blogs on SmartDataCollective.com, which is a platform with the world's best thinkers on big data. As such, he is a well sought after speaker on this topic. He is co-founder of 'Data Donderdag' a bi-monthly (networking) event in The Netherlands on big data to help organizations better understand big data. His book Think Bigger is a great essential resource for big data strategy.




Pegasus Community
#Avaya may be considering forming a joint venture with #communications and #collaboration brand #RingCentral and is… https://t.co/fio1JV5Pwb
Pegasus Community
#Cisco, #Lenovo, #HP, #HPE and #Dell are taking on more risk for the #channel as partners shift to a more #cloud-lihttps://t.co/GnDoQ3JKTB
Pegasus Community
@Cisco has redesigned its #Cloud and #ManagedServiceProviders program to increase profitability for #MSP's working… https://t.co/rhRn9HOCzo
Pegasus Community
#APM - #ProductionMonitoring with @newrelic. Basic key metrics you should monitor in #NewRelic to find out the… https://t.co/O5steLBbuT
Pegasus Community
Meeting our partner @TufinTech and their customers today at customer panel here in #Lisbon #Tufinnovate #emea and l… https://t.co/n5cW7MKxre
Pegasus Community
Latest update on #Autonomy's trial earlier this week. #Deloitte auditor kept quiet at company's internal committees… https://t.co/113RkM7jzM
FOLLOW Pegasus Community ON_TWITTER

Magnolias House

Cryers Hill Road, Buckinghamshire

United Kingdom, HP15 6JR


Out and About

Sorry something went wrong. Here is the possible list of errors:

  • Error loading user data. Disconnect and connect instagram from module setting may fix this issue. Instagram connect expires in each 60 days.